Business Spotlight - UnSalted Waters - Meet Jamie Burnett

Unique and Original Lake Products

We had the pleasure of getting to know Jamie Burnett, creator of Unsalted Waters through social media in the last several months.  All of us were female entrepreneurs, embarking on new ventures in the lake industry in Alabama - and all of us true creatives with original ideas and different ways to express them.  We were drawn to Jamie for her creativity, fun spirit, and authentic product designs. Unsalted Waters quickly became a favorite lake product page to watch.  We had to know more, so we reached out to her, and we just had to inquire about that fun name for her company.  We found out we have so much in common, and we've become very big fans of Jamie, and UnSalted Waters.  We know you will feel the same.  

She is branching out from Lake Martin into the larger lake scene, by bringing her fun and creative decals designed for outdoor living to Smith Lake and other lakes in Alabama.  We hope to collaborate with Jamie in other ways, but for now, we celebrate her originality and creativity, and the UnSalted Waters brand.  Read below for more about Jamie and her company.

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To order the Smith Lake Alabama Initials "SLA" decal–click or copy/paste this link:  https://unsaltedwaters.com/products/smith-lake-alabama-decal-sla-sticker
To order the Smith Lake American Flag decal–click or copy/paste this link:  https://unsaltedwaters.com/products/smith-lake-american-flag-decal-sticker

UnSalted Waters is lake lifestyle brand that was created in 2017 by Lake Martin and Auburn resident, Jamie Burnett.  
 
She and her husband grew up on lakes their entire lives and wanted to raise their boys the same way.  They'd spend the day on the boat, pulling their boys on a tube or wakeboard and then explore, find a slough to anchor and have lunch. Watch the world go by, enjoying time together having a little adventure on the water.  ​

After years of gas station t-shirts and unsuccessful searches for lake merchandise to give as gifts, She kept thinking of the perfect name for a brand that encompassed everything they love about the lake.  She didn’t want to use the words lake or life or explore, even though that was what she wanted to convey.  She wanted something unique that spoke for itself without using words or phrases that seemed so common. After a couple years of thinking about it, it came to her. UnSalted Waters, a connotation on uncharted waters, exploring freshwater, an adventure, a lake lifestyle.  It said everything without explaining anything at all.  It’s a brand for those that love freshwater adventure, those that love to explore the lake and take their boat out in search of someplace new; a new restaurant, a hidden slough, a rope swing or a beautiful home to behold.  It’s for those that may not check a box describing themselves as watersport enthusiasts or a fisherman, even though they may occasionally fish or pull a tube.  It’s a brand for those that seek freshwater adventure in a pontoon boat, a canoe, a bass boat or personal watercraft, any boater out looking for adventure.  ​

She started with Lake Martin, as that's where her inspiration has come from, but UnSalted Waters is really for anyone loving our warm southern lakes.  All of the products she carries are produced here in Alabama using local screen printers, local embroiderers, craftsman and printers, right down to the tags on the merchandise.  That was important to her—to shop local.  She gets a lot of messages asking where her store is, but it's only online at unsaltedwaters.com and in a couple of small stores locally.  As mom and business owner it was also important to her to not take away time from her family, so she works from her home office and ships daily as new orders come in.  If you get a shipping notification at midnight, she actually packed your order and printed the shipping label at midnight. At the end of the day, she wanted to provide a high quality product that you can't find anywhere else.  Something unique to your experience on the water.  Even if it's just a decal on our cup, you're able to take a piece of the lake with you until you can return. 

This summer, UnSalted Waters offered a special t-shirt for Goat Island on Lake Martin giving 50% of the profits to help the goat owners pay for the care of the goats.  She was able to give them a nice sum to go towards medical expenses and food.  She felt led to give back in some way and knowing how many love to visit the goats on Goat Island, it seemed like the prefect opportunity to use the brand she had created to support something that everyone could enjoy.  
 
Her website, unsaltedwaters.com, has become not only an online store but since she started the blog in early 2018, a place to share local stories of other lake entrepreneurs, fresh and easy lake recipes for a day on the boat and fun cocktails.  A little something for everyone who loves an adventurous lake lifestyle.  

You can find UnSalted Waters online through Facebook as @unsaltedwaters or Instagram as @unsalted.waters - so go check out what she has to offer, and watch closely for beautiful lake posts, and classy lake products. 

We welcome Jamie to the Alabama lake scene and wish her the best in her unique and original endeavor - Unsalted Waters ™! 

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