PictureBrooke Edwards, Founder "The Lake Co." and Realtor with Justin Dyar "Mr. Smith Lake" of Lake Homes Realty
The Lake Co. is known as the favorite Smith Lake clothing company, voted #1 in the annual "Best of Smith Lake" contest by our readers.  The company was begun by a now well-known local realtor, Brooke Edwards - affiliated with the lake's famous "Mr. Smith Lake," Justin Dyar of Lake Homes Realty.  Brooke started the company when she was only 12 years old.  You'll have to read her story on her company website thelakeco.com.  For over a decade, the company has steadily helped locals and visitors show their love of Smith Lake through their products. Let's continue supporting this local and celebrated "Best of Smith Lake" small business!

Click HERE, or on any of the photos below to shop at their site for authentic, elegant and classic lake-themed merchandise.  Their apparel is created and produced locally, so your tax dollars stay here and support the community.   In addition, the company sells their products through many local businesses to additionally support other small businesses in the area - check the list below and for more info or their store locations, head over to The Lake Co. site.  Many of their stores, like Crane Hill's favorite spot "The Country Mall," have been with the business since the very beginning.
LOCAL STORES who carry THE LAKE CO. merchandise


​Skier's Marina at Layton Trident Marina
21680 County Road 222, Crane Hill, AL 35053
256-570-1670
Tue-Thu 8am-5pm
Fri & Sat 8am-6pm
Sun 11am-6pm, Closed Mon

Smith Lake Gifts and Outdoors
620 AL HWY 69 S, Hanceville, AL
256-203-6710
Wed - Fri 10am-5pm
Sat 9am-2pm

Heritage Pharmacy - Dodge City
561 AL HWY 69 S, Haneville, AL
256-287-3333
Mon-Fri 8:30am-6pm
Sat 8:30am-1pm, closed Sun 
heritagepharmacyal.com

Werner's Trading Co.
1115 4th ST W, Cullman, AL
256-734-5673
Open Mon-Fri 9am-5:30pm
Sat 9am-3pm, closed Sun
wernerstradingco.com

Van's Sporting Goods
2045 Co Rd 222 Cullman, AL
256-775-4031
Open Mon-Sat 9am-6am
closed Sun and Memorial Day
vansoutdoors.com

The Country Mall
20170 Co Rd 222, Crane Hill, AL
256-747-6235
Open every day 6am-9pm
countrymallsmithlakeal.com

Sweatmon's Produce 
14413 Co Rd 222, Crane Hill, AL
Mon-Fri 9am-5pm
Sat 9am-3pm

Son's of Arley
6710 HWY 41, Arley, AL
205-221-9315
Mon-Fri 5:30am-8pm
Sun 6:30am-8pm
sonsofarley.com

Gateway Foodland - Curry
5100 Curry HWY, Jasper, AL
205-384-3536
Mon-Sat 7am-9pm
Sun 8am-9am

Leapfrogs and Lillypads Boutique
27862 SR-195, Double Springs, AL
205-489-6476
Tue and Wed 2pm-6pm
Thu and Fri 11am-6pm
Sat 10am-2pm, Closed Sun and Mon
leapfrogsandlilypads.com

Bernard's Store for Men
217 19th ST W, Jasper, AL
205-384-6421
Mon, Tue, Thu, Fri 9:15am-5pm
Wed 9:15am-12pm
Sat 9:15am-2pm, closed Sun
bernardsstoreformen.com

Addison Discount Pharmacy
Addison, AL
​addisondiscountrx.com
All The Lake Co. products are premium quality.  You'll be extremely pleased with your purchases!  In fact, many locals like to brag that they've gotten a shirt and/or hat for every year, every color, every design, or for special occasion family uniforms, for annual group gatherings, as gifts for wedding parties and so much more.  It's a right of passage to own a piece of their merch, and an instant recognition and connection when you spot one of The Lake Co. hats or shirts on a Smith Lake resident or visitor anywhere you might travel.  Get yours now - ENJOY shopping at thelakeco.com!  

Also, follow The Lake Co. on Instagram as @thelakeco and Facebook as @thelakeco.  Be sure to follow Brooke's Realtor Facebook page as @smithlakehousehunters, and her mother's Facebook page too - Melinda Edwards as "Smith Lake Alabama Real Estate, Melinda Edwards" - also with "Mr. Smith Lake," Justin Dyar of Lake Homes Realty.  Melinda's Instgram is @smithlakehomes4sale.

Check out some recent The Lake Co. products released to showcase their new 2023 logo - more 2023 products to come soon, stay tuned  --->